TARFEEH was established in 1996. The Company is a wholly owned subsidiary of Saudi Economic Development Company (SEDCO) which is one of the largest business conglomerates in the Kingdom of Saudi Arabia with a dynamic global presence.

Apart from being the largest franchisee of Applebee’s in the Middle East, TARFEEH also enjoys the status of being one of the biggest company in the casual dining franchise segment in Saudi Arabia. TARFEEH has embarked on a very aggressive expansion plan across all regions in the country and is keenly exploring opportunities of expanding its operations in other GCC countries.